Prism Phones wants to target college students and young professionals. The company has therefore decided to advertise its cell phones over social networking and other popular websites. Relative to television advertising, this strategy will help Prism Phones save costs and thus allow the firm to sell its phones at more competitive prices. Prism Phones’ decision to advertise through different media than the ones adopted by other firms illustrates the _____ activities of the marketing mix. ((promotion))

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